Nothing is certain except death, taxes, and Beyoncé.
Long may she reign.
And life is short. Which is why I prefer to not waste time on anything that makes me unhappy or persnickety (a word which here means “requiring a particularly precise or careful approach”).
Kate and Moose has a strong message of wear what you want and own how AWESOME bright, colorful jewelry makes you feel. Forget about your coworker who looks at you like you dressed in the dark.
I did, Deborah -- electricity isn’t free!
I don’t like taking the struggle bus to work. Instead, I quickly grab something that makes me smile and go my own way.
Come to find out -- scientists agree.
Researchers at the University of Essex in England found that colors affect your memory, mental agility, reaction times, and physical strength.
In fact, merely gazing at certain colors can lift your mood.
The study of how color influences human behavior is called color psychology. Wear a bold shade of red, and you feel powerful and sexy. Dip your toes into the blue ocean waters, and you feel calm. Throw gold glitter into the air, and you feel like a star!
How color affects you can be dependent on culture, personal experience, or your relationship with a color (status: complicated).
For example, red is often associated with danger or caution (like a stop sign).
You can apply the concept of color psychology in your everyday life. For example, decorating a room or marketing your business.
In fact, the study, “Impact of Color on Marketing,” said up to 90% of snap judgments made about products can be based on color alone.
At Kate and Moose, we love using colorful jewelry to inspire tranquility (car pool lane frustrations anyone?), lift our spirits, or feel badass.
But, we aren’t going into the nuances of color psychology today. There’s too much fascinating information for one post!
Over the next year, I’ll release one post per month on the psychology behind a color (subscribe to my blog to get instant updates). It’s all part of my new Boost Your ‘Tude series.
First, in Part 2 of the series, we’ll set you up for color success. It’s time to declutter your closet so everything in your wardrobe makes you feel confident, inspired, and HAPPY.
And, no. That doesn’t mean you have to get rid of your black jeans and basic tees. Those are staples for even the most colorful of hearts. In fact, black absorbs all colors, so you’re covering all your bases, TBH.
In Part 3, you’ll learn how to create Pinterest Boards for color inspiration. These aren’t your regular boards; they’re your cool boards -- with images of only clothes you own or colors you LOVE to wear.
And Part 4 will be the first of your color psychology tutorials! Can you guess what color it might be? HINT: ‘Tis the season...
Hey, by this time next year, you could be a true color connoisseur. A TCC, if you will.
Don’t forget to subscribe to my blog so you can be a part of my Boost Your ‘Tude series. I’m SO excited to share with you how little touches of colorful jewelry can make a big impact on your day.
Before we get started, what’s your favorite color? And why? Let me know in the comments below!